The Verge · AI· Rani Molla·· 3 小时前
Google 尚未找到让 AI 搜索像传统搜索一样赚钱的方法
Google hasn’t figured out how to make AI pay like its search engine
事实摘要
The Verge 报道，Alphabet 三季度搜索收入同比增长放缓至12%，付费点击增速从13%降至8%，AI Mode 查询变现率低于传统搜索。Google 称多数 AI Mode 查询为增量且偏购买决策前期，正把广告扩展到 AI Overviews 和 AI Mode 的多轮对话中。广告主目前无法单独拆分 AI 广告库存的投放效果。
原文与核验
这条信号在站内保留事实摘要与战略研判。完整内容和上下文请以原文为准；融资、并购与技术效果以原始披露为准。
正文 · 原文摘要
Search queries are growing at their fastest rate in five years, Google parent Alphabet said in its earnings report last week. However, Google's Search revenue growth slowed to 12 percent year over year in the third quarter, down from roughly 17 percent in the previous quarter. Meanwhile, growth in paid clicks - clicks on ads […]
来源只提供摘要，完整内容请打开原文。
来源：The Verge · AI · theverge.com