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DigiTimes· DIGITIMES·· 3 小时前

Samsung 借分期付款计划领跑非洲智能手机市场

Samsung leads Africa smartphone market with installment plans

事实摘要

2026年第二季度非洲智能手机整体销量同比下滑16.6%,Samsung 同期实现34.8%增长,并凭借销量额在2026年上半年拿下非洲智能手机市场第一。分期付款计划是其在该市场扩张的支撑因素之一。

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正文 · 原文摘要

Samsung Electronics defied a 16.6% year-over-year decline in Africa's overall smartphone sales in the second quarter of 2026, posting 34.8% growth and claiming the continent's smartphone market leadership by sales value in the first half of 2026. South Korean media reported that Samsung's installment plans lowered the barrier to smartphone ownership and generated 46% of its mobile sales revenue in Africa in 2026.

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来源:DigiTimes · digitimes.com

所属事件:三星非洲智能手机销量逆势增长34.8%